After 6 years of success with a single product and proposition—a bracelet that acts as a reminder to find balance between the highs and lows of life—Lokai sought to expand its definition of balance. We looked to the growing wellness industry to uncover the larger opportunity space, and developed a new-to-the-world brand that helps people navigate between the highs and lows of their day.
We tapped into internal culture to define the Best Buy brand for their next chapter of growth under a new internal and external banner: “Let’s talk about what’s possible.” It is an expression of the unique culture of Best Buy, a representation of the best of what blue shirts do, and a vision for innovation.
With sights set on expansion, Milk Bar came to Redscout with a question—how do we continue to grow without losing the spirit of who we are? To equip them for growth, we codified Milk Bar’s experimental approach to baking into a cohesive and dynamic brand expression and defined how the brand comes to life in new channels and markets, including the New York flagship retail experience and, most recently, their entry into grocery store aisles nationwide. Read more on the CPG news here.
A New Normal: Indulgence
In this week’s A New Normal, we’re taking a look at the (more) enjoyable behaviors and rituals that we’ve been adopting during quarantine, and how in this challenging time we’re reassessing our relationship with life’s pleasures.
A New Normal: Sustainability
In this week’s edition of A New Normal, we’re going beyond the vivid headlines about cleaner air and clearer waters, to understand how this crisis is changing the way people think about sustainability.
A New Normal: Entertainment
In this week’s edition of A New Normal, we’re exploring key shifts in how we create, consume, and imagine entertainment.
Interview with God’s Love We Deliver CEO, Karen Pearl
God’s Love We Deliver is an organization at the frontlines of the food crisis the most vulnerable New Yorkers are facing.
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