Redefining the codes of luxury, a legacy retailer opened its doors in New York. To speak to a customer base that values self-expression over traditional luxury cues, we explored Neiman Marcus’ playful past and built a vibrant creative world celebrating the joy of reinvention.
After 6 years of success with a single product and proposition—a bracelet that acts as a reminder to find balance between the highs and lows of life—Lokai sought to expand its definition of balance. We looked to the growing wellness industry to uncover the larger opportunity space, and developed a new-to-the-world brand that helps people navigate between the highs and lows of their day.
We tapped into internal culture to define the Best Buy brand for their next chapter of growth under a new internal and external banner: “Let’s talk about what’s possible.” It is an expression of the unique culture of Best Buy, a representation of the best of what blue shirts do, and a vision for innovation.
Best Buy Should Be
Dead, But It’s Thriving
In the Age of Amazon
An in-depth overview of Best Buy’s continued business growth since our work together a few years back.
Read on Bloomberg
How I Learned to Find
Focus Without Caffeine
Celebrating the launch of Elements by Lokai, a new line of wellness tonics that help people find balance in their lives.
Read on Vogue
Redscout was thrilled to host a #MAIPlab with the 4A’s MAIP at Redscout in June.
Read on LinkedIn
Proud to see an in-depth spotlight on our Scout Esther Kent.
Read on Women in Innovation
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