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We are a strategy and
design consultancy and we call each other Scouts.

Together, we create ideas worth
fighting for

Since 2000, we have been on the side of ambitious leaders creating ideas that rally teams, inspire action and make meaningful change.

These are the ideas worth fighting for.



Redefining balance
with a new brand

After 6 years of success with a single product and proposition—a bracelet that acts as a reminder to find balance between the highs and lows of life—Lokai sought to expand its definition of balance. We looked to the growing wellness industry to uncover the larger opportunity space, and developed a new-to-the-world brand that helps people navigate between the highs and lows of their day.

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Best Buy

Giving voice to what
employees already know

We tapped into internal culture to define the Best Buy brand for their next chapter of growth under a new internal and external banner: “Let’s talk about what’s possible.” It is an expression of the unique culture of Best Buy, a representation of the best of what blue shirts do, and a vision for innovation.

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Milk Bar

Scaling the magic
of a cult brand

With sights set on expansion, Milk Bar came to Redscout with a question—how do we continue to grow without losing the spirit of who we are? To equip them for growth, we codified Milk Bar’s experimental approach to baking into a cohesive and dynamic brand expression and defined how the brand comes to life in new channels and markets, including the New York flagship retail experience and, most recently, their entry into grocery store aisles nationwide. Read more on the CPG news here.

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Inspired Capital

Our Work From Home Future

Redscout and Inspired Capital partnered to examine the changes that are reshaping work. We analyzed the behavioral shifts we see across every facet of work life, and we envisioned what might come after this period of transformative change.

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We are a strategy and
design consultancy and we call each other Scouts.


A New Normal: Indulgence

In this week’s A New Normal, we’re taking a look at the (more) enjoyable behaviors and rituals that we’ve been adopting during quarantine, and how in this challenging time we’re reassessing our relationship with life’s pleasures.

Read on Medium

A New Normal: Sustainability

In this week’s edition of A New Normal, we’re going beyond the vivid headlines about cleaner air and clearer waters, to understand how this crisis is changing the way people think about sustainability.

Read on Medium

A New Normal: Entertainment

In this week’s edition of A New Normal, we’re exploring key shifts in how we create, consume, and imagine entertainment.

Read on Medium

Interview with God’s Love We Deliver CEO, Karen Pearl

God’s Love We Deliver is an organization at the frontlines of the food crisis the most vulnerable New Yorkers are facing.

Read on Medium


Interested in learning more? Let us show you how we think.
Call 646.336.6028 or email us at

See the individuals who bring our ideas to life.
Meet Our ScoutsRS_Desktop_Arrow_B


Our team of Scouts is growing. If you are interested in current or future openings, email us at



New York
55 Water Street, 6th Floor
BK, NY 10041

Los Angeles
At Second Home, 1370 N. St. Andrews Pl
LA, CA 90028

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