redscout logo outline redscout logo outline redscout logo outline

We are a strategy and
design consultancy and we call each other Scouts. Together, we create ideas worth fighting for.

Black Lives

We stand with George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, Philando Castile, Eric Garner, Tamir Rice, Sandra Bland, and all the other Black lives senselessly lost to racist violence by those in power.

We stand with the millions of people around the world calling for justice, demanding action from leaders and government, and protesting for widespread institutional change.

As an organization that operates within an unequal and racist system, we are coming to terms with the ways in which we have failed the Black community. We recognize that when we have chosen to maintain the status quo, we have perpetuated inequity. We recognize that while we have strived for a diverse and inclusive environment, we ignored underlying systemic issues.

We recognize that we have failed our BIPOC employees in that we have not consistently created a supportive environment where their talents were recognized and valued. We recognize that open-mindedness and dialogue are not enough. What matters is the change that follows.

It is time for action and we are ready to do our part. We will start with 5 immediate actions:

  1. We will require ongoing bias training for leadership and managers.
  2. We are implementing transparent salary bands and addressing any discrepancy to ensure fair pay across levels and disciplines.
  3. We are rebuilding our talent sourcing and interviewing process to ensure all candidates are assessed fairly and require 50% of the candidates considered for any position be BIPOC.
  4. We will ensure that in all our work BIPOC voices are represented, amplified and heard by our clients. We are developing and enforcing guidelines for vendors and experts that help shape our perspective, as well as research recruitment guidelines to this effect.
  5. We will continue to support and fund our employee-led Inclusion and Belonging Committee to hold leadership accountable to these commitments and guide the future steps we will take together.
These commitments are just the beginning. We are actively exploring other ways to accelerate the change we must make, including partnerships with mentorship programs to support young BIPOC talent, donating time and services to BIPOC-allied organizations, and forming of a board of advisors to ensure we have guidance from other senior leaders on our decision-making. We will revisit our commitment on a quarterly basis, share updates on our progress and new actions we choose to pursue.

As individuals, an organization, and a society, there is a lot of work to do. Now is the time to take action and to hold each other accountable to the promises we make. We are ready.


In response to 600 & Rising's call to action, we #CommitToChange to publish our diversity data. We commit to hire, train and promote more BIPOC at Redscout as diverse perspectives, backgrounds, life experiences and points of view are what create our ideas worth fighting for.



Redefining balance
with a new brand

After 6 years of success with a single product and proposition—a bracelet that acts as a reminder to find balance between the highs and lows of life—Lokai sought to expand its definition of balance. We looked to the growing wellness industry to uncover the larger opportunity space, and developed a new-to-the-world brand that helps people navigate between the highs and lows of their day.

Read More RS_Desktop_Arrow_B

Best Buy

Giving voice to what
employees already know

We tapped into internal culture to define the Best Buy brand for their next chapter of growth under a new internal and external banner: “Let’s talk about what’s possible.” It is an expression of the unique culture of Best Buy, a representation of the best of what blue shirts do, and a vision for innovation.

Read More RS_Desktop_Arrow_B

Handsome Brook Farms

Rebuilding a sustainable brand from the inside out

We worked with Handsome Brook Farms and some well-loved hens to bring humanity to a category known for empty promises. We defined their mission, approach to innovation, and created a refreshingly optimistic brand world.

Read More RS_Desktop_Arrow_B

We are a strategy and
design consultancy and we call each other Scouts. Together, we create ideas worth fighting for.


A New Normal: Indulgence

In this week’s A New Normal, we’re taking a look at the (more) enjoyable behaviors and rituals that we’ve been adopting during quarantine, and how in this challenging time we’re reassessing our relationship with life’s pleasures.

Read on Medium

A New Normal: Sustainability

In this week’s edition of A New Normal, we’re going beyond the vivid headlines about cleaner air and clearer waters, to understand how this crisis is changing the way people think about sustainability.

Read on Medium

A New Normal: Entertainment

In this week’s edition of A New Normal, we’re exploring key shifts in how we create, consume, and imagine entertainment.

Read on Medium

Interview with God’s Love We Deliver CEO, Karen Pearl

God’s Love We Deliver is an organization at the frontlines of the food crisis the most vulnerable New Yorkers are facing.

Read on Medium


Interested in learning more? Let us show you how we think.
Call 646.336.6028 or email us at

See the individuals who bring our ideas to life.
Meet Our ScoutsRS_Desktop_Arrow_B


Our team of Scouts is growing. If you are interested in current or future openings, email us at



New York
55 Water Street, 6th Floor
BK, NY 11201

mobile_footeroutlined mobile_footerfilled