Redscout is a brand strategy and innovation agency dedicated to transforming the futures of ambitious brands and businesses.
Our 70-person global team of strategists, designers, technologists and more work together to define new futures for iconic brands based on a collective belief that Innovation is the Most Powerful Form of Marketing™.
We help brands determine what they will do, not just what they will say, and invent, prototype and commercialize new products, services and experiences to help brands realize their potential in profound new ways.
We Only Do Two Things and
We Do Them Differently
We focus on what you'll do, not just what you'll say.
- Brand Positioning
- Portfolio Architecture
- Consumer, Cultural and Category Insights
Our products build, not borrow, brand equity.
- New Product, Services and Experience
- Identity, Product and Package Design
What We Believe
We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it. We ask provocative questions until we unlock a new way to see a consumer, a brand or an organization.
We innovate for the real world through a deep focus on the culture around us. We understand how people truly live and how to better solve for their everyday needs, as well as their fantasies.
We believe that being disruptive in the marketplace differentiates our clients’ brands and enables them to leapfrog the competition. We innovate to transform categories by disrupting the conventions and forces that others follow.
Meet the Founder
Jonah founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it.
A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change.
Jonah serves on the boards of God’s Love We Deliver and the Ad Council and is focused on bringing the discipline of innovation to organizations with ambitions to better the world. He also mentors young designers as part of the world-renowned CFDA Incubator Program.
A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New York Times, The Wall Street Journal and Fast Company. He was featured in The New Yorker’s “Talk of the Town” column on the occasion of Redscout’s Thirteenth Birthday.