Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses.
Our services are
focused in three
Consumer, Cultural and Category Insights
Brand and Portfolio Architecture
Brand Development & Design
Product and Packaging
Innovation Pipeline Creation & Evolution
Service Innovation Design & Development
New-to-the-world Brand and Concept Creation
We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it. We ask provocative questions until we unlock a new way to see a consumer, a brand or an organization.
We don’t just solve problems, we’re experts in them. We wrestle with them, geek out on them. Sometimes we completely reframe them. Truly understanding the problem is halfway to solving it.
We innovate for the real world through a deep focus on the culture around us. We understand how people truly live and how to better solve for their everyday needs, as well as their fantasies.
We tell it like it is, even if it can be tough to hear. We’ve been called “Masters of the obvious” for our ability to filter the noise and reveal the pieces that unlock real change.
Meet the Founder
Jonah founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it.
A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change.
Jonah serves on the boards of God’s Love We Deliver and the Ad Council and is focused
on bringing the discipline of innovation to organizations with ambitions to better the world. He also mentors young designers as part of the world-renowned CFDA Incubator Program.
A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New York Times, The Wall Street Journal and Fast Company. He was featured in The New Yorker’s “Talk of the Town” column on the occasion of Redscout’s Thirteenth Birthday.