Innovation is the most powerful form of marketing.™
Redscout is an innovation agency dedicated to creating new, prosperous futures for ambitious brands and businesses.
With founder Kate Spade no longer at the helm, the design team was relying on history and retailer demands as a guide to create new collections. By digging deep to find the true fantasy of the brand and answering real and relevant consumer needs, we helped to set a new course for the brand.
Gatorade invented the sports drink. But after 40 years, the sports drink category is packed with me-too competitors stealing share. We helped Gatorade find their competitive edge again by meeting the evolving needs of serious athletes.
How do we improve sales for a product that is in three declining categories? Consumers just weren’t all that enthralled with pizza anymore, were ordering less delivery and even the dinner occasion had seen a sharp decline in favor of snacking and late-night eating.