Innovation is the most powerful form of marketing.™

Redscout is an innovation agency dedicated to creating new, prosperous futures for ambitious brands and businesses.

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Kate Spade

With founder Kate Spade no longer at the helm, the design team was relying on history and retailer demands as a guide to create new collections. By digging deep to find the true fantasy of the brand and answering real and relevant consumer needs, we helped to set a new course for the brand.

Gatorade

Gatorade invented the sports drink. But after 40 years, the sports drink category is packed with me-too competitors stealing share. We helped Gatorade find their competitive edge again by meeting the evolving needs of serious athletes.

Dominos

How do we improve sales for a product that is in three declining categories? Consumers just weren’t all that enthralled with pizza anymore, were ordering less delivery and even the dinner occasion had seen a sharp decline in favor of snacking and late-night eating.