Redscout is a brand strategy and innovation agency dedicated to transforming the futures of ambitious brands and businesses.


Our 80-person global team of strategists, designers, technologists and more work together to define new futures for iconic brands based on a collective belief that Innovation is the Most Powerful Form of Marketing™.

We help brands determine what they will do, not just what they will say, and invent, prototype and commercialize new products, services and experiences to help brands realize their potential in profound new ways.

 

We Only Do Two Things and
We Do Them Differently




Strategy

We focus on what you'll do, not just what you'll say.

  • Brand Positioning
  • Portfolio Architecture
  • Consumer, Cultural and Category Insights

Innovation

Our products build, not borrow, brand equity.

  • New Product, Services and Experience
  • Identity, Product and Package Design


What We Believe

1.

We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it. We ask provocative questions until we unlock a new way to see a consumer, a brand or an organization.

2.

We innovate for the real world through a deep focus on the culture around us. We understand how people truly live and how to better solve for their everyday needs, as well as their fantasies.

3.

We believe that being disruptive in the marketplace differentiates our clients’ brands and enables them to leapfrog the competition. We innovate to transform categories by disrupting the conventions and forces that others follow.

 
 

Meet the Founder

JONAH DISEND CEO & Founder

JONAH DISEND

CEO & Founder

Jonah founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it. 

A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change. 

Jonah serves on the boards of God’s Love We Deliver and the Ad Council and is focused on bringing the discipline of innovation to organizations with ambitions to better the world. He also mentors young designers as part of the world-renowned CFDA Incubator Program. 

A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New York Times, The Wall Street Journal and Fast Company. He was featured in The New Yorker’s “Talk of the Town” column on the occasion of Redscout’s Thirteenth Birthday. 

 

 

Meet the Leadership

KELLI ADAMS Design Director

KELLI ADAMS

Design Director

BRIAN BENÉStrategy Director

BRIAN BENÉStrategy Director

MONA ELSAYED Strategy Director

MONA ELSAYED

Strategy Director

KYLE HUGALL Creative Director

KYLE HUGALL

Creative Director

CHARLEY LEWIS Business Director to the CEO

CHARLEY LEWIS

Business Director to the CEO

NATALIE SMITH Global Head of Client Services

NATALIE SMITH

Global Head of Client Services

DANIEL ARENAS Design Director

DANIEL ARENAS

Design Director

COLIN CHOW Managing Director, San Francisco

COLIN CHOW

Managing Director, San Francisco

MICHAEL GREENBLATT Head of Design

MICHAEL GREENBLATT

Head of Design

IVAN KAYSER Head of Strategy

IVAN KAYSER

Head of Strategy

ERIC MATIS Strategy Director

ERIC MATIS

Strategy Director

ASHLEY STEWART Communications Director

ASHLEY STEWART

Communications Director

MARINA AMMIRATO Deputy Head of Client Services

MARINA AMMIRATO

Deputy Head of Client Services

JASON COBBOLD Managing Director, London

JASON COBBOLD

Managing Director, London

DAN HAUCK Head of Strategy

DAN HAUCK

Head of Strategy

ALEXANDRA LEE New Business Director

ALEXANDRA LEE

New Business Director

JULES MCKEEN Chief Revenue Officer

JULES MCKEEN

Chief Revenue Officer

DYLAN VINERDeputy Head of Strategy

DYLAN VINERDeputy Head of Strategy

PAUL AYERS Strategy Director

PAUL AYERS

Strategy Director

ALEX CRIPE Head of Strategy

ALEX CRIPE

Head of Strategy

BEN HIMOWITZStrategy Director

BEN HIMOWITZStrategy Director

MIKE LEVTCHENKOGlobal Head of Finance & Operations

MIKE LEVTCHENKOGlobal Head of Finance & Operations

JENNIFER SCHWALBHead of Talent and HR

JENNIFER SCHWALBHead of Talent and HR