Redscout is a brand strategy, design & innovation agency dedicated to transforming the futures of ambitious brands & businesses.

 

Our services are
focused in three
key areas

1—
Strategy

Brand Positioning
Consumer, Cultural and Category Insights
Brand and Portfolio Architecture
Brand Storytelling

2—
Design

Brand Development & Design
Product and Packaging
Experiential

3—
Innovation

Innovation Pipeline Creation & Evolution
Service Innovation Design & Development
New-to-the-world Brand and Concept Creation

 

Our DNA

We believe that the best way to change a consumer’s perception of a brand is to change the way they experience it. We ask provocative questions until we unlock a new way to see a consumer, a brand or an organization.

We don’t just solve problems, we’re experts in them. We wrestle with them, geek out on them. Sometimes we completely reframe them. Truly understanding the problem is halfway to solving it.

We innovate for the real world through a deep focus on the culture around us. We understand how people truly live and how to better solve for their everyday needs, as well as their fantasies.

We tell it like it is, even if it can be tough to hear. We’ve been called “Masters of the obvious” for our ability to filter the noise and reveal the pieces that unlock real change.

 

Meet the Founder

Jonah DisendCEO & Founder

Jonah DisendCEO & Founder

Jonah founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it. 

A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change. 

Jonah serves on the boards of God’s Love We Deliver and the Ad Council and is focused

on bringing the discipline of innovation to organizations with ambitions to better the world. He also mentors young designers as part of the world-renowned CFDA Incubator Program. 

A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New York Times, The Wall Street Journal and Fast Company. He was featured in The New Yorker’s “Talk of the Town” column on the occasion of Redscout’s Thirteenth Birthday. 


Meet the Leadership

Kelli AdamsDesign Director

Kelli AdamsDesign Director

Colin ChowManaging Director, Redscout West

Colin ChowManaging Director, Redscout West

Mona ElsayedStrategy Director

Mona ElsayedStrategy Director

Kyle HugallCreative Director

Kyle HugallCreative Director

Mike LevtchenkoGlobal Head of Finance & Operations

Mike LevtchenkoGlobal Head of Finance & Operations

Natalie SmithGlobal Head of Client Services

Natalie SmithGlobal Head of Client Services

Marina AmmiratoDeputy Head of Client Services

Marina AmmiratoDeputy Head of Client Services

Jason CobboldManaging Director, Redscout UK

Jason CobboldManaging Director, Redscout UK

Michael GreenblattHead of Design

Michael GreenblattHead of Design

Noyle JonesPartnership Director

Noyle JonesPartnership Director

Charley LewisBusiness Director to the CEO

Charley LewisBusiness Director to the CEO

Ashley StewartCommunications Director

Ashley StewartCommunications Director

Daniel ArenasDesign Director

Daniel ArenasDesign Director

Alex CripeHead of Strategy, Redscout West

Alex CripeHead of Strategy, Redscout West

Ben HimowitzStrategy Director

Ben HimowitzStrategy Director

Ivan KayserHead of Strategy, Redscout NY

Ivan KayserHead of Strategy, Redscout NY

Eric MatisStrategy Director

Eric MatisStrategy Director

Dylan VinerDeputy Head of Strategy

Dylan VinerDeputy Head of Strategy

Paul AyersStrategy Director

Paul AyersStrategy Director

Sabine DowekDesign Director

Sabine DowekDesign Director

Liesje HodgsonStrategy Director 

Liesje HodgsonStrategy Director 

Alexandra LeeNew Business Director

Alexandra LeeNew Business Director

Jennifer SchwalbHead of Talent and HR

Jennifer SchwalbHead of Talent and HR