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Work

Activities

About

Select Clients

American Eagle

Multi-year relationship guiding long-term strategy and incubating new ventures within AEO’s portfolio of brands.

— Global consumer research
— Corporate purpose
— Expansion strategy
— New brand creation

Best Buy

A rallying vision, “Let’s talk about what’s possible” guides the behavior of 140,000 team members, anchors advertising and opens up new ventures.

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— Brand strategy
— Brand architecture
— Socialization and training

Club Monaco

Defining a new brand promise that reinterprets a founding ethos to inspire the brand’s next chapter.

Activities:
— Brand positioning
— Target audience definition 

Elements
by Lokai

Exploring the evolving wellness industry to create a new brand and suite of products to help people navigate the highs and lows of their day.

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— Product definition & development
— Target audience definition
— Brand identity 
— Art direction

Google

Foundational research and strategy for Change the Game, an ongoing initiative designed to celebrate and empower women and girls in the gaming industry.

— Qualitative research
— Quantitative research
— Mission
— Program development

Herman Miller

Ongoing partnership to establish Herman Miller Group as a family of brands.

— Customer research
— Portfolio architecture
— Value proposition definition

Milk Bar

Celebrating the magic of Milk Bar's creative experimentation and helping carve new pathways for growth on the cult brand's eve of scale.

— Packaging design
— Retail concept design
— Brand strategy
— Visual Identity

Neiman Marcus

We explored Neiman Marcus’ playful past and built a vibrant creative world celebrating the joy of reinvention.

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— Brand positioning
— Brand identity
— Creative socialization
— Creative on-boarding & training

New York Life

Long-term relationship to support New York Life's commitment of protecting the fabric of family.

— Brand strategy
— Digital product innovation

Peloton

Partnering with the most innovative company in fitness to define a brand for scale.

— Qualitative research
— Brand positioning
— Product messaging architecture

VICE Media

In a moment of transition, codifying the brand from the inside out to always keep the spirit of Youth alive.

— Cultural exploration
— Internal codes and values