As a strategist, Cassidy works at the intersection of psychology and creativity. She delights in understanding the deeper meaning behind consumer behaviors, market shifts, and cultural trends, and using those insights to power new brands and innovations. Since joining Redscout in 2014, Cassidy has solved a broad range of brand and business challenges, spanning across hospitality, tech, CPGs and beyond. When she’s not at her desk, Cassidy loves to be in the air. A former Olympic diver, she now teaches trapeze and trampoline on the weekends.