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Handsome Brook

Rebuilding a sustainable brand from the inside out

We worked with Handsome Brook Farms and some well-loved hens to bring humanity to a category known for empty promises. We defined their mission, approach to innovation, and created a refreshingly optimistic brand world.


—Mission
—Brand identity
—Packaging design
—Content creation
—Website design


Process

We uncovered a rebellious optimism shared by both HBF and their target consumer. They share a principled yet pragmatic streak that forces them to question the norm in search of a better way. This philosophy became the foundation to the HBF brand world.

We uncovered a rebellious optimism shared by both HBF and their target consumer. They share a principled yet pragmatic streak that forces them to question the norm in search of a better way. This philosophy became the foundation to the HBF brand world.
Flora Chan, Associate Design Director

Scouts visiting a Handsome Brook Farm in Pennsylvania.

Impact

A joyfully defiant brand that stands for a brighter future, a company narrative, roadmap to innovation, distributor pitch and a standout packaging that establishes “Handsome” as the aspirational standard for planet-friendly produce. 


The bright identity subtly cues a revolutionary and optimistic spirit, while also conveying a warm, personal connection to the farm.

The combination of condensed and extended letterforms, adds rhythm and energy to functional and informational language.