Capabilities
We reshape brands and create new ones, rally internal culture and guide innovation.
Our Tools
Research
Qualitative & Quantitative Research
Consumer, Cultural & Category Insights
Brand Equity Analysis
Whitespace Identification
Definition
Brand Positioning
Promise, Mission, Purpose
Portfolio Architecture
Innovation Strategy
Expression
Visual Identity & Art Direction
Product & Packaging Design
Service & Environmental Design
Culture Change & Socialization
The principles that
guide our work
1—Challenge how
you see the world
We challenge conventional ways of thinking and doing things. By bringing outside culture in through deeply ethnographic consumer research and a rich network of cultural experts, we’re always looking for a better approach that will get us to stronger ideas.
In-field research
Expert roundtables
Culture mining
2—Design the process
to shape your culture
The ambition of our work requires us to build close relationships with our client partners. Our entire process is centered on cross-functional collaboration and active socialization, because we know the importance of rallying teams to drive change.
Validation research with consumers
Stakeholder interviews
3—Make it real
early and often
To inspire action across an organization, we consider how the brand will exist and behave in the world and bring that to life. In doing so, we work in integrated teams, constantly designing, iterating, and prototyping to demonstrate the change we are trying to create.
Sketching and prototyping
Product and service design
Identity and visual systems development
Made by Scouts
To rally teams, we design purposeful
collaboration & active socialization so the work
becomes part of its culture.
Meet Our Scouts
Growth
Interested in learning more? Let us show you how we think.
Call 646.336.6028 or email us at growth@redscout.com
Talent
Our team of Scouts is growing. If you are interested in current or future openings, email us at talent@redscout.com