Credit: Best Buy
Redscout recently partnered with Best Buy’s leadership team to help support a one-year rebranding effort that was unveiled this week.
In a story that ran via Ad Age, Best Buy CMO Whit Alexander said:
"It's really about building more aggressively toward serving customers and helping change lives with technology. We needed a way to tell the story a little differently through how we interact with customers."
Alexander also said the new work, which has a "rallying cry" of "Let's talk about what's possible," positions Best Buy as an inspiring friend that can help consumers achieve their goals.
Congratulations to our partners at Best Buy!
Check out the full story on AdAge.com