A campaign launching today aims to raise awareness about the prevalence of discrimination against lesbian, gay, bisexual and transgender (LGBT) people in the United States, despite the widespread misperception they have basic protections.
The public service campaign from the Ad Council, in partnership with the Gill Foundation, promotes acceptance, empathy and understanding for the millions of LGBT Americans who can be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.
Created by ad agency CP+B with research and strategy from Redscout, the “Beyond I Do” campaign will confront the common misconception that LGBT Americans received full equality along with the right to marry. The campaign highlights real Americans who have faced discrimination and will document many stories of Americans who have faced discrimination across the country, along with facts about discrimination, at BeyondIDo.org.
“We wanted to be clear and non-judgmental with the message that we are all just human beings and yet some of us are denied basic rights,” said Redscout Founder and Chairman, Jonah Disend. “Through real stories, the campaign is exposing the fact that in most states the right to marriage wasn’t a golden ticket to equal rights for LGBT Americans.”
Read the full announcement at AdAge Creativity