We recently worked with General Mills to articulate a modern purpose for Yoplait, which is coming to life through the brand’s new “Mom On” campaign.
The new campaign recognizes it is tough for moms out there who feel the pressure of constantly feeling judged, which is why Yoplait is empowering moms to “Mom On.” In the first display of Yoplait’s renewed brand purpose, it seeks to resonate with moms in more meaningful ways through empathy, humor and ads that reflect the diversity of consumers.
In a recent Adweek story, Yoplait’s senior manager of marketing communications Susan Pitt said, “Yoplait has always had a special connection with women and been a champion for helping moms get their mommying done. We know how much moms love their kids and don’t want to be boxed into one right way to mom, so Yoplait is surrounding moms with support and telling them, ‘You’ve got this! Mom On.'”
Redscout partnered with Yoplait and our sister agency 72andSunny to bring the new brand purpose to life.