Our London team recently partnered with the pudding purveyors at Gü Puds to create a new product line - Gü Mousse Fusions – launching the brand into a new segment of chilled desserts.
The new line elevates the mousse segment of the chilled dessert category by addressing an unmet consumer need for more permissible desert occasions that bring together a fuller, richer taste and sensorial experience with lighter textures. Redscout London partnered with Gü’s culinary experts to take one hero ingredient, master it in two sumptuous sensations and inject an indulgent twist, to deliver a more multi-dimensional taste experience. The new range also features innovative stacked spherical packaging with an inviting window that is designed to highlight the product and grab shoppers' attention. Flavors include:
- Sumptuous Chocolate & Toffee Mousse, paired with a Silky Chocolate Crème
- Luscious Mango Mousse with a Punchy Mango & Passionfruit Coulis
- Smashed Strawberry Bubble Mousse, topped with a Strawberry & Tangy Compote with hint of Balsamic
Now rolling out in stores, the new product will be supported by a multi-million-pound marketing campaign launching this fall.
Gü Marketing Director, Chris Heyn said: “We are very excited to partner with Redscout to create our delicious new Gü Mousse Fusions range. It offers the same high quality and culinary expertise consumers have come to love and expect of our brand but in a totally new form.”
He added: “The current chilled mousse segment is often characterized by kiddie products, but extensive research has identified a desire for an adult premium permissible dessert. Gü will solve the consumer trade-off between choosing a lighter healthier choice with a lackluster flavor, and a richer fuller indulgent dessert with our new Mousse Fusions. This product will deliver the delicate balance of lightness of texture and explosions of multi-dimensional flavor, suitable for the adult pallet. With a heritage in innovation and raising the ‘dessert’ bar - we want to continue to lead innovation and we believe Gü Mousse Fusions has the potential to redefine the category, like we did in 2003 with the introduction of our ramekins.”
Visit http://gupuds.com/ for more information.