Redscout is putting our design stamp on New York’s Greenwich Village with the launch of an iconic new NYC brand - Haar & Co. - located at 45 Christopher Street. We’re partnering with Master Barber Michael Haar to bring his original vision for a modern, sophisticated and accessible barbershop to life, backed by Italian shaving product purveyor Proraso.
Channeling Haar’s unique personal style, Redscout combined 1930’s influences with classic art deco design to create a distinct identity system that gives a nod to geometric forms of the past while bringing in contemporary sensibilities. We then worked with Haar and architects Moschella & Roberts to carry the design through the entire shop and experience, from the logo, business cards, and website, to the gold foil details, window displays, custom barber jacket detailing, espresso cups and even a bespoke inlaid mosaic gracing the entryway. Already the iconic new shop is striking a chord with customers, as the shop attracts bookings and walk-ins alike.
“When it came to the design process, I was blown away by Redscout’s ideas and the series of mood board inspirations that carried my design vision into the real world,” said Haar. “I wanted something that felt foreign, yet familiar, and they nailed it. If I came to them with an idea that they didn’t feel would resonate, they told me, which kept the entire process honest and grounded. It showed confidence in what they do best, and the result is stunning."
Haar, a New York City native, hopes to preserve the tradition of the corner barbershop and the unique social experience of the barber chair while appealing to modern customers who care about their appearances. From the art of the clean shave, to the comfort of the scalp massage, Haar & Co. is poised to become the go-to standard for Greenwich Village grooming.
We’re incredibly proud to be partnering with Haar to launch an iconic new brand and an authentic piece of New York culture.