Recently, Redscout’s Ministry of Culture invited Ji Lee, Creative Lead at Facebook, to come in and talk our team of strategists, designers and innovators about the transformative power of his own personal projects.
Lee started by reminding us that anyone can be curious and creative, and not to confuse this with artistry. By sharing examples of how he’s brought his own ideas to life, he encourages others to indulge in the joy of making. Here are some takeaways from the talk:
Joy = Opportunity
In many work environments, it can be easy to lose touch with our creative sides. While we all have ideas, they are often inhibited by process, meetings and the deluge of e-mails that come with a day’s work. For years, Lee has been engaging in word play as a creative stimulus that allows him to transform letters into geographic shapes with character and personality. It was seeing words as images that first inspired him to turn his ideas into real products, like the “Redundant Clock” and the “All-In-One Card Stamp,” proving that finding joy in your work can create new opportunities.
Learn by Doing
In our line of work, we often see great ideas get killed long before they ever come to life. It comes with the territory. In the early days of his advertising career, Lee found himself in a similar position. Not to be defeated, he found the courage to launch “The Bubble Project” on his own, posting more than 30,000 empty talk bubbles on posters and advertisements, and documenting the commentary that sparked from them. Not only was it a helpful therapy session, but it turned into a global viral phenomenon, teaching him new skills that fueled his future projects and career pursuits. He quickly had to learn about funding, production, coding, marketing, media, and PR, discovering that doing is the best way to create opportunities for yourself. His personal experience teaches us that every individual has the power to overcome perceived limits, to create, and to make an impact.
Lee credits his inner voice and intuition for guiding him toward his biggest successes like the “White Feed Project,” a simple hack to create white space in a cluttered Facebook feed, and @Drawings_for_my_grandchildren, a passion that started with teaching his father Instagram to keep him connected with his grandchildren and grew into global social phenomenon with more than 306,000 followers.
While not everything will go viral, we all have the power to make an impact – for our brands, for our businesses and for ourselves. Lee’s examples remind us that our individual creativity can make great things happen. So pursue your passions, overcome your fears, and trust your intuition.
Go on, get it made.