NEW YORK — The Council of Fashion Designers of America is aiming to grab a bigger piece of the New York Fashion Week action.
With the goal of unifying all fashion week activities and raising NYFW’s visibility, the CFDA has unveiled a new logo and brand campaign for the shows, which are officially organized under the Fashion Calendar. The CFDA acquired the Fashion Calendar in 2014, which serves as the official schedule of New York Fashion Week.
“This is the first time [having a logo and campaign], and it’s really the result of the process of creating New York Fashion Week as a brand,” said Steven Kolb, chief executive officer of the CFDA.
The CFDA worked with Redscout, the brand strategy and innovation agency, to develop a visual identity for NYFW. The goal was to align all facets of the city’s runway shows and presentations — from central locations to off-site venues and events — within the brand.
“The campaign unifies New York Fashion Week as a whole, including runway venues and independent shows that are not part of a major venue, which account for almost two-thirds of the two main women’s seasons,” Kolb added. “We want to bring across the message that New York Fashion Week is connected to the entire fashion community and industry.”