What makes a good planner? How can planners demonstrate their value? What are the challenges and frustrations in planning today? All these questions were answered at the 4A’s Strategy Festival, held in Nashville in October, along with the role played by data, relevant insights from the music industry, and a celebration of planning.
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Taking a not-entirely negative, but less enthusiastic look at data was Jonah Disend, Founder and CEO, Redscout, who cautioned that you can follow data off a cliff if you’re not careful. He thinks it’s hard to pull an idea out of data and prefers to push out the idea first and then ask data people at the firms they partner with for confirmation.