Voice of America—Super Bowl TV Ads are Big, Big Business

Super Bowl Sunday is almost here - the National Football League championship is the second most watched annual sporting event worldwide. With all eyes on the big game, advertisers are lining up to spend record amounts of money to put their ad in front of viewers.  Super Bowl commercials have become "must see TV." 

It has become an event almost as big as the game itself - it’s the only day of the year when viewers don’t hit the mute or go to the bathroom during a time-out.

Super Bowl commercials are big, big business, which comes as little surprise considering Super Bowl is traditionally the most-watched American television broadcast of the year.

“Thirty years ago there were a good number of ways to get to everyone," said Richard Fine, a managing director with Redscout. "There were big event televisions, big shows everyone watched. And now there is only one, only one thing where you get to 110 million people a year.

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